Promoting apprenticeships, one village at a time

As part of MEDEF's "Beau Travail" campaign - led by France's largest employer federation - I joined the Tour de France to roll out a national campaign promoting apprenticeships and high-demand fields. We organized a creative contest where students from traning centers across France designed bikes that showcased their craft - from chocolate and flowers to metal and wood. Their work was exhibited at each stage of the race. I helped coordinate the caravan team, giveaways, on-site activations and regional MEDEF visibility throughout the tour.