The human behind the work

I never imagined I'd be drawn to long-distance - not in running, not in storytelling, not in strategy. From explosive sprints to triple jumps, I used to chase short, sharp wins.

But something shifted the day I sat in the stands of a national athletics championship. Not competing this time, just watching. Feeling. And thinking: "That right here, this energy, this emotion, that's what I want to create." 

Now I do just that, through communication.

I believe in what Maya Angelou said:
"People will forget what you said, people will forget what you did, but they will never forget how you made them feel."

That's the heart of it for me: creating messages that mean something, and building experiences that stay with people.
 
And when I'm not doing that?
I'm running 21 km on Sundays like it's brunch time, baking cakes I don't plan to share, and balancing it all like I balance content, deadlines, and playlists.

So if something here made you pause, smile, or nod - reach out. I'd love to hear what you're working on and how I could bring value to your team.