Creating connection through illustration.

For a local community initiative, I designed an illustrated poster to promote a pre-loved fashion sale (vide-dressing) aimed at expat women in Singapore. The goal was to create a warm and eye-catching visual that would resonate with fashion-conscious, sustainability-minded women browsing Facebook groups.

The illustration depicts women joyfully browsing second-hand clothes in a friendly and lively setting. Shared across expat, neighborhood, and sustainable fashion Facebook groups, the poster was designed to stand out in digital feeds while conveying the spirit of the event: stylish, welcoming, and eco-conscious.